Holt Renfrew's H Project Welcomes Sustainable Beauty Brand Aveda
Holt Renfrew, the renowned Canadian luxury retailer, has expanded its commitment to sustainability and ethical consumerism with the addition of the iconic hair care brand Aveda to its H Project offering. This strategic partnership not only aligns with Holt Renfrew's brand values but also furthers the company's goal of increasing the number of sustainable products available to its discerning customers.Elevating Sustainable Beauty at Holt Renfrew
Aveda's Commitment to Sustainability
Aveda, a pioneer in the world of sustainable beauty, has been a force of nature since its inception in 1978. Founded by hairstylist Horst Rechelbacher, the brand has always been driven by a mission to care for the world we live in. Crafted with a deep respect for people and the planet, Aveda's products are vegan, plant-powered, and designed to deliver high-performance results for hair, skin, and body.One of the brand's most impressive sustainability achievements is the use of 100% wind and solar power in its primary manufacturing facility. Aveda has also been a trailblazer in the use of 100% post-consumer recycled PET bottles, eliminating the need for virgin plastic wherever possible. These eco-conscious initiatives align seamlessly with Holt Renfrew's own sustainability goals and the ethos of the H Project.
The H Project: Connecting Consumers, Causes, and Communities
Launched in 2010, the H Project at Holt Renfrew was conceived with the aim of "positively impacting the world" through thoughtfully curated products and support for artisans. Over the past decade, the H Project has evolved into a permanent department, both in-store and online, dedicated to selling products from around the world that are not only beautiful but also have compelling narratives.These narratives can stem from supporting local cultures and communities, minimizing environmental impact, or positively influencing the world. The H Project has become a key part of Holt Renfrew's national sustainability strategy, leading the way and pushing the boundaries of what a luxury retailer can do to minimize its footprint and maximize its positive impact.
Aveda's Fit with the H Project
The partnership between Aveda and Holt Renfrew's H Project is a natural fit, as both entities share a deep commitment to sustainability and environmental stewardship. Aveda's vegan, high-performance hair and body care formulas, crafted with botanical technologies and green chemistry, align perfectly with the H Project's criteria for responsible materials and clean beauty."Holt Renfrew is the perfect partner for Aveda Canada because we share brand values through the Holt Renfrew's H Project," says Melissa Chelminiak, Global Director of Mission Partnerships and Engagement at Aveda. "As sustainability and caring for the planet is in the forefront of Aveda's mission, this aligns with H Project's commitment to offer sustainable products to Holt Renfrew customers both in-store and online."
Expanding the Sustainable Beauty Offering
Shoppers at Holt Renfrew can now expect to find a curated assortment of Aveda's high-performance hair and body care products, including the brand's renowned franchises such as Invati Ultra Advanced, Botanical Repair, Nutriplenish, and Scalp Solutions. This launch not only aligns with the H Project's values but also helps Holt Renfrew further expand the number of clean, value-driven beauty products available to its customers."Over the last 10 years, H Project's values and criteria, specifically around responsible materials and clean beauty, have been adopted by the whole company," explains Alexandra Weston, DVP of Brand and Creative Strategy at Holt Renfrew. "Each buyer and department have a target around the percentage of products they bring that meet our Holts Sustainable Edit — an initiative launched initially within H Project. AVEDA helps the beauty team further expand the number of products in this category and further grows the number of clean, value-driven beauty products that we offer to our customers."The addition of Aveda to the H Project's offerings is a testament to Holt Renfrew's ongoing commitment to sustainability and its desire to provide its customers with access to high-quality, eco-conscious products that not only perform exceptionally well but also align with their values. As the luxury retail landscape continues to evolve, partnerships like this one between Aveda and the H Project will undoubtedly play a crucial role in shaping the future of sustainable luxury.
